Sperry Willson

9344 S. Pleasant Avenue

Panama City Beach, FL 32407

Phone: 904-555-8559

Email: sperry@ucf.edu

Professional Profile

l         Creative marketing professional with significant experience in public relations writing, communications, and media relations.

l         Results-driven achiever and effective team leader with exceptional interpersonal skills.

l         Highly flexible and adaptable performer; adept at multi-tasking and thriving in a fast-paced environment while coordinating numerous time-sensitive projects.

l         Exceptionally motivated self-starter and creative problem-solver who works hard and loves a challenge.

Education

Bachelor of Business Administration in Marketing

University of Central Florida, Orlando, FL. December 2002.

Minor: Spanish • GPA: 3.61

Highlights of Professional Skills and Accomplishments

Marketing Experience:

l         Communicated with Spanish-speaking customers.

l         Attained training in public relations writing, communications, and media relations.

l         Promoted events and programs to generate new membership and participation.

l         Assisted in writing, organizing, and distributing press packets and news releases.

l         Edited promotional materials for publication and distribution.

l         Projected advertising budgets and maintained financial records.

l         Assessed consumer behavior patterns for sports complex in Orlando, FL.

l         Conducted marketing research analysis for national rental car firm’s Orlando office.

l         Solicited advertisements from local businesses to support non-profit organizations.

l         Interacted with consumers while handling purchases, complaints, and special requests.

Organizational Experience:

l         Assisted in registering 21,000 runners at sports complex.

l         Produced a theatrical performance involving 100 volunteer actors, musicians, and crew.

l         Selected and collaborated with professional convention planners and caterers for events.

l         Coordinated decorations, food/beverage, and entertainment for formal events with 500 guests.

l         Organized fundraising dinners for charitable causes on a limited budget.

l         Wrote, designed, and published newsletters, advertisements, and playbills for 2,000 recipients.

Leadership Experience:

l         Selected as Chairperson of special-events committee that planned annual fundraisers, formal dinners/dances, and theatrical productions.

l         Appointed to Board of Directors that coordinates activities for more than 2,000 students.

l         Chosen to represent 500 students to designate $20,000 in funding for special events and fundraisers

l         by community service and multicultural organizations.

l         Elected to positions to generate interest in multicultural organizations.

l         Represented 2,500 students on committee involving university policies and procedures.

Activities and Honors

l         Earned Matilda Harvey Scholarship for academic achievement and extracurricular involvement

l         Won Creative Sales Award for excellent sales presentation.

l         Inducted into Beta Gamma Sigma, Business School Honor Society.

l         Achieved Student Government Association Award for “Best Leader on Campus.”

l         Attained Dean’s List and Honor Roll status every semester for outstanding grade point average.

l         Served as Director of Fellowships and Leadership Council for campus ministry.

l         Contributed to Student Government Association as Senator and Finance Committee Member.

l         Participated on Thanksgiving Leadership Team for local church.

Professional History

l         Public Relations Intern, Harvey, Peeples, Rinaldi Communications, Orlando, FL, May 2001 to Present.

l         Assistant to the Controller, Reporting Clerk, Lackland Services, Longwood, FL, May 2001 to Present.

l         Production Assistant, Editor, Box Office Coordinator, St. Johns River Players, Maitland, FL, 1996 to 2002.

l         Assistant for Database Entry, Community Arts Council of Central Florida, Orlando, FL, July 2001.

l         Cashier, Publix Supermarkets, Panama City Beach, FL, May 1999 to May 2001.